Brand Management

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Brand management - Wikipedia, the free encyclopedia  Brand management is the application of marketing techniques to a specific ... In this regard, Brand Management is often viewed in organizations as a broader ...

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Ginny Shanks is Senior Vice President of Brand Management for Harrah's Entertainment, Inc., the world's largest provider of branded casino entertainment. She is responsible for maximizing value of the company's key strategic brands — Caesars, Harrah's, Horseshoe, Total Rewards and World Series of Poker — and reports directly to Harrah's Chairman, President and CEO, Gary Loveman. In addition to setting overall corporate brand strategy, Shanks oversees sports and entertainment marketing, strategic alliances, market research and nationwide casino promotions. She is a recipient of The Chairman's Award for outstanding performance and the Corporate Excellence Award, the company's highest executive award. September 25, 2007

Brand Manager: Definition from Answers.com  brand manager Marketing manager for a brand also called product manager. ... What are duties of brand manager? Post a question - any question - to the ...

Brand management  Brand Management not only means managing the brand--it also means managing the company in a total way for creating, making and keeping the brand promise.