Branding Firm

The new web site has been in the works for quite some time. It's nice to finally see it alive! *WARNING - Geek speak below* A friend of mine recently said to me, "it's rare these days that I come across a Flash site that doesn't make me want to injure someone." I have to say that I agree with him and that's why the primary focus for the design of this new Gridplane site was on user experience. With this site, you'll find a lot of features that you'd expect from an html site like back-button support, unique URLS, direct links and non-flash scrolling! The projects are tagged and organized by filters. Those tags/filters (Favorites, Culture, Brands, etc) will surely be evolving over time. We've added a video player to use on project pages and will be posting more videos over time. You might ask "why not just make it in HTML" and my answer would be because innovation is what keeps me going. I've ben working with Flash for almost 10 years and I think it is just now beginning to live up to it's potential. By the way, there is also a simple html version for those of you who are totally over Flash - and the 2 wide columns collapse to 1 column on an iPhone. We're thrilled with the Content Management System that was built by Instrument. (you'll be hearing more about Interface CMS in the near future). This allows us to tie every bit of content together. So, you can combine contacts with clients with projects with tags, etc to create complex associations. We actually used the CMS to create the data models as well. Instrument also built a super slick SEO layer behind the scenes so Google will index all the site's content and we can use analytics to track things.

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